Marketing Consulting for Business Growth
Volodina Marketing Consulting
Hi 👋 I’m Anna Volodina. I have 10+ years of experience in marketing and 6+ years leading marketing teams. My mission is to help businesses achieve sustainable growth, improve customer retention, and move faster with AI.
Experience
Let’s Get Acquainted 🤝
I have led marketing for B2B and B2C businesses, from zero-to-one launches to companies generating billions in revenue. My industry experience spans FinTech, SaaS, EdTech, mobile apps, events, and hospitality.
10+years of hands-on experience
6+years in leadership
up to 20team members managed
RUB 7–10M/monthmarketing budget managed
1:14:04
New Podcast Episode
Artem Vechersky’s podcast · A Few Words
AI Won’t Save Weak Marketing
What truly works in 2026—without the hype, magic-button promises, or attempts to replace sound judgment with AI.
How to introduce AI into marketing step by step
What works for small and medium-sized businesses
Strong case studies—with and without AI
How marketing is set to evolve
Watch on YouTube
Key Results
I Also Enjoy Speaking at Industry Events
I speak about 360° marketing, product-led thinking, B2B sales, and practical ways to embed AI into team workflows.
Media
Media Commentary
Business Anatomy
Entrepreneurial Experience
The Day I Decided to Build a Tech Startup
I co-founded Music Side, an EdTech startup and online vocal training platform. Building my own product transformed my professional perspective: I was no longer responsible only for leads, but for the business as a whole—from hiring to financial modeling.
This experience gave me my most valuable skill: a helicopter view. I connect marketing with product, sales, unit economics, and the team’s capabilities—and recommend solutions the business can actually implement.
How We Can Work Together
I’d be delighted to help accelerate your business growth—whether you are at the MVP stage or need sophisticated PR as you actively build market share. Ready to make some noise together? 🔥
First Step
Introductory Call
20–30 minA short conversation before we start: we’ll review what is happening in your business, clarify the marketing challenge, and identify the most suitable format.
Deliverables A clear next step: diagnostics, strategy, audit, workshop, or project-based engagement.
- no full audit during the first call
- alignment on the challenge, scale, and context
- if another path would serve you better, I’ll say so honestly
01
Career Strategy: Digital Specialist → Head of Marketing
RUB 20,000For professionals from junior to senior level: we’ll map out how to build career momentum and what distinguishes a strong specialist from a leader people want to follow.
Deliverables A level assessment, career trajectory, and 3–6 month growth plan.
- CV and experience review
- 1.5–2 hour session
- positioning and development plan
02
CMO Diagnostics: A 90-Day Growth Plan
RUB 30,000We’ll identify where the business is losing customers, money, and resources, then build a prioritized three-month marketing action plan.
Deliverables Clear decisions on what to stop, strengthen, and launch first.
- briefing and collection of key inputs
- 1.5–2 hour strategy session
- prioritized 90-day roadmap
- * Follow-up consultations after the diagnostics session: RUB 20,000 each
03 · Flagship
AI Acceleration for Marketing Teams
from RUB 60,000A hands-on workshop built around your company’s real tasks: the team identifies what AI can accelerate and immediately develops practical workflows.
Deliverables 3–5 ready-to-use AI workflows and a 30-day implementation plan.
- briefing with the team lead
- up to 3 hours of hands-on work
- up to 10–12 participants
- guides, ready-made prompts, and team templates
04
Marketing Audit and Growth Map
from RUB 90,000An in-depth review of the marketing system for businesses with plenty of activity but no clear connection to sales and profit.
Deliverables A map of revenue leaks, growth opportunities, and priority hypotheses.
- review the product, target audience, and positioning to identify gaps between the offer and market demand
- analyze the funnel, customer journey, and analytics to find where leads and revenue are being lost
- assess team performance and resource allocation to reduce overload and sharpen priorities
07
Communication Strategy
from RUB 180,000A system of ideas and messages that helps the brand communicate with different audiences consistently, distinctively, and persuasively.
Deliverables Positioning, messaging architecture, tone of voice, and channel roles.
- communications and competitor analysis
- core idea and key messages
- guidelines for the website, PR, and content
05
Rebranding
custom quoteAn extended engagement for businesses that need more than a communications update and are ready to refresh their brand platform and visual identity.
Pricing Depends on the depth of research and the scope of work across design, logo, visual identity, brand guidelines, and applications.
- brand platform and positioning
- communications concept
- visual identity system developed with specialist partners
06
12-Month Marketing Strategy
RUB 300,000A comprehensive growth plan connecting business goals, product, marketing, sales, analytics, and team execution.
Deliverables A strategy and roadmap defining the growth levers, budget priorities, and actions for the year ahead.
- market, competitors, and segments
- channels, CRM, metrics, and resources
- 12-month hypothesis testing plan
Start Without a Call
Free AI Website Audit on Telegram
The bot quickly reviews your website’s structure, value proposition, trust signals, lead generation, and essential legal elements. Answer four questions to receive a clear assessment of weak points and a list of high-priority improvements.
Free
RUB 0
Deliverables — an overall score, three problem areas, five improvements, and a recommended next step.
- no lengthy briefing
- results delivered via Telegram
- complete it at your own pace
New Service · Partnership
Volodina Marketing Consulting × Novikov Consulting Group
From Strategy to Launch
Clients often come to me for strategy and audits, but not every team has the internal resources to implement the roadmap. That’s why I launched a new service in partnership with Novikov Consulting Group, an agency with deep marketing expertise and 10 years of experience. Together, we can not only identify growth opportunities but also bring solutions to market: building or improving websites, developing systematic SEO, and launching advertising campaigns.
30+successful marketing process transformation projects
10 yearsof experience in marketing and digital project delivery
80%of clients return with new projects
Partner networkspecialists selected for each project’s needs
Development and Improvement
Building websites around business goals and improving structure, landing pages, and technical performance.
Systematic SEO Growth
Technical optimization, keyword strategy, content development, implementation, and organic traffic growth.
Campaign Launch and Management
Search, targeted, and display advertising—from campaign setup to ongoing optimization.
How We Work
The project is managed as one integrated workstream: I am responsible for the business logic and quality of the solution, while Novikov Consulting Group brings technical expertise and delivery.
- one point of contact throughout the project
- a team assembled around the specific challenge
- no unnecessary roles, processes, or costs
Contact
Have Questions?
Share your contact details and a few words about your challenge. I’ll reply personally and suggest a convenient time to discuss the context and the best next step.